Viacom brands totalled 90 North America PromaxBDA Promotion, Marketing and Design Awards at a gala in New York on June 14.
Nickelodeon (21 awards), Comedy Central (27), the Paramount Network (7), Paramount Channel (6), BET (2), MTV (4), Viacom Velocity (6), Viacom Catalyst (1), Viacom18 (10) and VIMN (5) were widely represented across the Gold, Silver and Bronze awards in various categories for domestic and international productions.
Additionally, PromaxBDA honored Debra Lee, BET’s long-time former CEO, with its Lifetime Achievement Award for “her decades of achievement in our entertainment and media industry.”
Congratulations to Lee and to all of Viacom’s PromaxBDA winners and shortlist honorees. Take a look at the full list of winners for each division below:
BET NETWORKS: 2 AWARDS
Online Platforms, Cable, and Satellite: on-screen Services Promo Spot or Campaign
Bronze Winner – TV Everywhere: Free
Live Event Campaign
Gold Winner – Bet Awards 2017 Campaign
COMEDY CENTRAL: 27 AWARDS
Comedy Central CEE’s “Eric Cartman: Inside Your Head” was the Long-Form Content Promo Gold Winner at the 2018 PromaxBDA Awards.
Clip-Based Comedy Promo
Bronze Winner – Another Period
Clip-Based Entertainment Promo
Gold Winner – The Gorburger Show
Syndicated Promo: Program Spot
Gold Winner – 70s and Sunny
Seasonal or Special Event Program Spot
Bronze Winner – I Came Up With Christmas: A President Show Christmas
Directing
Bronze Winner – Hood Adjacent
Online Advertising
Silver Winner – Corporate – Wetransfer
Experiential or Stunt Promotion for a Consumer Event
Silver Winner – The Daily Show Twitter Library
Virtual Reality or 360 Camera Implementation
Gold Winner – The Daily Show Twitter Library Walkthrough
Music Video or Short Subject Video
Gold Winner – Hood Adjacent
Editing
Gold Winner – Corporate
Experiential or Stunt Promotion for a Consumer Event
Gold Winner – The Daily Show Twitter Library
Experiential or Stunt Promotion for a Consumer Event
Bronze Winner – Broad City Paint-by Numbers (SDCC)
Comedy Program Promotion Campaign
Bronze Winner – The President Show Campaign
Virtual Reality or 360 Camera Implementation
Gold Winner – The Daily Show Twitter Library Walkthrough
Online Advertising
Silver Winner – The President Show- Fake News Takeovers
Online Advertising
Bronze Winner – Corporate – Wetransfer
Online Advertising: Banner / Skyscrapers / Contextual
Silver Winner – Corporate – Wetransfer
Online Advertising: Banner / Skyscrapers / Contextual
Bronze Winner – The President Show- Fake News Takeovers
Online Content Marketing
Silver Winner – Corporate – Wetransfer
Online Content Marketing
Bronze Winner – The President Show- Fake News Takeovers
Comedy Promo
Silver Winner – Corporate
Creative Program Campaign
Bronze Winner – The President Show
Long-form Content Promo
Gold Winner – Eric Cartman: Inside Your Head
Show Trailer Promo
Silver Winner – Corporate
MTV: 4 Awards
The 2017 MTV Video Music Awards earned a Gold Winner Award at the 2018 PromaxBDA Awards.
Live Event Campaign
Bronze Winner – 2017 MTV Video Music Awards
Program Promotional Campaign
Bronze Winner – TRL
3-D Promotional or Sales Kit
Bronze Winner – 2017 VMA Limited Edition Commemorative Book
Seasonal or Special Event Program Campaign
Gold Winner – 2017 MTV Video Music Awards
Nickelodeon: 21 Awards
Nick Jr.’s Girls In Charge was a Gold Winner at the 2018 PromaxBSA Awards.
Channel Image Promo, Long Format
Silver Winner – Nick Jr. Block Party Melon
Channel Promo: Holiday or Special Event Spot
Bronze Winner – My Slime Is Now
Channel Promo: Holiday or Special Event Campaign
Silver Winner – Winter Image Campaign
Daytime Program Spot
Gold Winner – Girls in Charge
Made-for-Television Movie Trailer
Bronze Winner – Hey Arnold! The Jungle Movie
Entertainment Program Campaign
Gold Winner – Kids’ Choice Awards 2017
Webisode or Viral Video
Gold Winner – Music Monday: Alphabetical Acrobatics
Program Spot (Children)
Gold Winner – Girls in Charge
Program Spot (Children)
Silver Winner – Halo Awards 2017 – Image Spot
Program Spot (Children)
Bronze Winner – Rusty Image Spot
Program Campaign (Children)
Gold Winner – Kids’ Choice Awards 2017
Program Campaign (Children)
Bronze Winner – I Am Frankie – Launch Campaign
Clip-based Programming Spot (Children)
Silver Winner – Goodbye Krabby Patty Trailer
Clip-based Programming Spot (Children)
Bronze Winner – Nella Fight Song
Promotion Using Multiple Media (Children)
Gold Winner – Spongebob Squarepants: You Bring the Color
Promotion Using Multiple Media (Children)
Silver Winner – Hunter Street
Promotion Using Multiple Media (Children)
Bronze Winner – Kids’ Choice Awards 2017
Interstitial / Short Form Spot or Campaign
Silver Winner – Nick Jr. Block Party: Runaway Melon
Total Package Art Direction and Design: Channel Image, On-Air Only
Gold Winner – 2017 Nick Refresh
Music Video or Short Subject Video
Silver Winner – Girls Rule the World Music Video
Made-for-Television Movie Trailer
Bronze Winner – Escape From Mr. Lemoncello’s Library (Online Trailer)
Nickelodeon & Tiny Hero
Paramount Channel: 6 Awards
Channel Image Promo
Silver Winner – Millions of Choices – Image Campaign
Channel Image Promo Campaign
Silver Winner – Millions of Choices – Image Campaign
Online, Cable, or Satellite: Image Spot
Silver Winner – Millions of Choices – Image Campaign
Theatrical Films Shown on Television Promo
Gold Winner – Millions of Choices – Image Campaign
Theatrical Films Shown on Television Promo
Silver Winner – The Godfather Trilogy – Family & Violence
Copywriting
Silver Winner – Millions of Choices – Image Campaign
Paramount Network: 7 Awards
Paramount Network’s Original Paramount Network Sizzle earned a Gold Winner Award at the 2018 PromaxBDA Awards.
Internal Marketing or Sizzle
Gold Winner – Original Paramount Network Sizzle
Clip-based Dramatic Program Spot
Bronze Winner – Waco “leader Trailer”
Clip-based Dramatic Program Spot
Bronze Winner – Waco “leader Trailer”
Entertainment Program Spot
Silver Winner – Ink Master: Return of the Master “Trailer”
On-Air Illustration
Gold Winner – Ink Master Return of the Master Trailer
Use of Social Media to Promote a Program or Series
Bronze Winner – Goodbye Spike Campaign
Social Media Series or Live Digital Video Content
Gold Winner – Goodbye Spike Campaign
Spike: 1 Award
Spike’s One Night Only: Alec Baldwin “George Trumpington” earned a Gold Winner Award at the 2018 PromaxBDA Awards.
Comedy Promo
Gold Winner – One Night Only: Alec Baldwin “George Trumpington”
Viacom Catalyst: 1 Award
Image Campaign
Bronze Winner – 2017 Viacom Trade Campaign
Viacom Velocity: 6 Awards
Public Service Announcement Spot
Bronze Winner – The Daily Show & Truth: Go Away Big Tobacco
Seasonal or Special Event Program Spot
Bronze Winner – The Daily Show & Truth: Go Away Big Tobacco
Entertainment Program Campaign
Silver Winner – One Night Only & Geico: a Night of Surprises
Webisode or Viral Video
Bronze Winner – Meet an Owner: Daniel Tosh
Holiday / Seasonal / Special Event Spot
Gold Winner – Pitch Perfect 3 – Merry Pitchmas From Vh1
Brand Integration Promo
Gold Winner – Pitch Perfect 3 – Merry Pitchmas From VH1
Viacom18: 10 Awards
Viacom18’s Shiva Animation Promo earned a Gold Winner Award at the 2018 PromaxBDA Awards.
Block or Program Spots or Campaign
Silver Winner – Eat@8 Campaign
Viacom 18 Media Pvt Ltd (Colors Infinity)
Seasonal or Special Event Program Campaign
Bronze Winner – Trump Roast
Viacom18 Media Pvt Ltd (Comedy Central India)
Program Spot (Children)
Gold Winner – Shiva Animation Promo
Viacom18 Media Pvt Ltd (Sonic)
Branded Content Promo
Bronze Winner – Omg! They Killed Kenny
Viacom18 Media Pvt Ltd (Comedy Central India)
3-D Promotional or Sales Kit
Gold Winner – Comedy Central Umbrella 2017
Viacom18 Media Pvt. Ltd. /comedy Central India
3-D Promotional or Sales Kit
Bronze Winner – Comedy Central Annual Diary 2017
Viacom18/comedy Central India
Promotional Card – Folded or Bound Piece
Gold Winner – VH1 Get With It – Platinum Experience Box
Viacom18 Media Pvt. Ltd. / VH1
Promotional Card – Folded or Bound Piece
Silver Winner – Comedy Central Annual Diary 2017
Viacom18 Media Pvt. Ltd. /comedy Central India
Use of Original Music or Score
Gold Winner – Shiva Animation Promo.
Viacom18 Media Pvt Ltd (Sonic)
VIMN: 5 Awards
Comedy Central GSA’s Halloween earned a Gold Winner Award at the 2018 PromaxBDA Awards.
Program Spot (Children)
Silver Winner – Nickelodeon GSA: Sorgenfresser Teaser
VIMN Germany / Nickelodeon Creative Berlin
Clip-based Program Spot (Children)
Bronze Winner – Loud House – Silence
VIMN Nickelodeon – Madrid Creative Services
Interstital / Short Form Spot or Campaign
Gold Winner – Halloween
Comedy Central GSA, Creative Entertainment Brands SWEAMA (VIMN)
Live Events Promo
Gold Winner – WFL Final 16 – Spike BLX
Creative Entertainment Brands SWEAMA (VIMN)
*Disclosure: Niels Schuurmans, chief marketing officer for Paramount Network, TV Land joined the PromaxBDA board of directors on June 1, 2018.