In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.
Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.
“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.
Here’s a look at all of Viacom’s 2017 winners:
Image courtesy of PromaxBDA. Used with permission.
CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN
1) GOLD Kids Pick The President Campaign, Nickelodeon
2) SILVER Halloween, Nickelodeon
ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN
3) GOLD BET TV EVERYWHERE, BET Networks
INTERNAL MARKETING OR SIZZLE
4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon
OUT OF HOUSE PROGRAM PROMO
5) BRONZE Lip Sync Battle “Beat It” Promo, Spike
COMEDY PROMO
6) BRONZE The Comedy Central Roast of Rob Lowe, Comedy Central
COMEDY CAMPAIGN
7) SILVER Real Husbands of Hollywood S5 Elevator Campaign, BET Networks
ENTERTAINMENT PROGRAM SPOT
8) GOLD Lip Sync Battle “Beat It,” Spike
9) SILVER Ink Master: Color Battle, Spike
ENTERTAINMENT PROGRAM CAMPAIGN
10) SILVER The Comedy Central Roast of Rob Lowe, Comedy Central
11) BRONZE South Park, Comedy Central
ON-AIR STUNT PROMOTION
12) GOLD From Deadpool With Love, Viacom Velocity
PUBLIC SERVICE ANNOUNCEMENT SPOT
13) SILVER Viacom Velocity – Get Schooled, Viacom Velocity
PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN
14) BRONZE “Day With The Girls” Breast Cancer Awareness Month PSA, BET Networks
SEASONAL OR SPECIAL EVENT PROGRAM CAMPAIGN
15) GOLD BET Women’s History Month Campaign, BET Networks
SPORTS – BEST BRANDED/SPONSOR INTEGRATION PROMO
16) BRONZE Viralocity: Linsanity, Viacom Velocity
SPORTS: BEST USE OF MUSIC
17) GOLD “Our House” Flo Rida and Nickelodeon Super Bowl 50 Image, Nickelodeon
SPORTS: DIRECTING
18) BRONZE Spike Sports Launch, Spike
CHILDREN PROGRAM SPOT
19) GOLD KCA 2016 It’s Your World, Nickelodeon
20) BRONZE Shimmer and Shine Wishes, Nickelodeon
CHILDREN – PROGRAM CAMPAIGN
21) SILVER Lip Sync Battle Shorties, Nickelodeon
22) BRONZE Rusty Rivets Campaign, Nickelodeon
CHILDREN – CLIP-BASED PROGRAMMING SPOT
23) GOLD Teenage Mutant Ninja Turtles Official Shredder Trailer, Nickelodeon
24) SILVER Lip Sync Battle Shorties, Nickelodeon
CHILDREN – PROMOTION USING MULTIPLE MEDIA
25) GOLD Kids Pick the President Campaign, Nickelodeon
26) SILVER School of Rock, Nickelodeon
27) BRONZE Holiday, Nickelodeon
28) BRONZE (TIED) Super Snuggly Sport Spectacular, Nickelodeon
DIRECTING
29) SILVER Lip Sync Battle “Beat It,” Spike
30) BRONZE Handy: “Lord of the Ring,” Viacom Velocity
CHANNEL IMAGE CAMPAIGN
31) BRONZE Nick@Nite Rebrand, Nickelodeon
CHANNEL ID
32) SILVER Nick Music IDs, Nickelodeon
33) BRONZE Valentines, Nickelodeon
PROGRAM PROMOTIONAL CAMPAIGN
34) SILVER Teachers Season 2 Campaign, TV Land
HOLIDAY/SEASONAL SPECIAL EVENTS SPOT
35) BRONZE Halloween “Chase Break” – Kit Kat, Viacom Velocity
SPORTS PROGRAM SPOT
36) SILVER Spike Sports Launch, Spike
SPORTS CHANNEL IMAGE PROMOTION
37) BRONZE Spike Sports Launch, Spike
BRANDED CONTENT PROMOTION
38) GOLD Nike Moonman, Viacom Velocity
BRAND INTEGRATION PROMO
39) SILVER Lie Detector Test (Central Intelligence), Viacom Velocity
BRAND INTEGRATION SHOW PROMOTION
40) BRONZE Viacom Velocity – The Big Sip, Viacom Velocity
BRAND INTEGRATION CAMPAIGN SHOW PROMOTION
41) SILVER Geico & VMA’s, Viacom Velocity
BRAND INTEGRATION NETWORK PROMOTION
42) GOLD Handy: “Lord of the Rings,” Viacom Velocity
43) SILVER Coming Attractions: “Southern Fair Tenders” – Popeyes, Viacom Velocity
INTERACTIVE PROMOTION
44) SILVER Kids Choice Awards, Nickelodeon
OUT OF HOME AD
45/46) SILVER South Park 20: Shubert Alley, Comedy Central & Viacom Catalyst
47) BRONZE Broad City S3 Paint by Numbers, Comedy Central
OUT OF HOME AD CAMPAIGN
48) GOLD South Park, Comedy Central
OUTDOOR STATIC CAMPAIGN: ART DIRECTION & DESIGN
49) BRONZE South Park Shubert Alley, Viacom Catalyst
COMEDY PROGRAM PROMOTION CAMPAIGN
50) GOLD The Roast of Rob Lowe – Campaign, Comedy Central
51) SILVER South Park, Comedy Central
STUNT PROMOTION PACKAGE
52) GOLD South Park, Comedy Central
MICRO VIDEO CONTENT
53) BRONZE Father’s Day > Father’s Day > Father’s Day, Nickelodeon
MUSIC VIDEO OR SHORT SUBJECT VIDEO
54) SILVER Lip Sync Battle “Beat It,” Spike
BEST EXPERIENTIAL OR STUNT PROMOTION FOR A CONSUMER EVENT
55) BRONZE Broad City S3 Paint By Numbers, Comedy Central
VIRTUAL REALITY OR 360 CAMERA IMPLEMENTATION
56) BRONZE Another Period, Comedy Central
SPECIAL PROJECT AWARD
57) BRONZE Viacom: Past, Present & Future, Viacom Catalyst
Image courtesy of PromaxBDA. Used with permission.
CHANNEL IMAGE PROMOTION CAMPAIGN
58) SILVER Historias Que Te Atrapan Campaign, Paramount Channel Spain, Creative Services Entertainment Brands, Southern & Western Europe, Middle East and Africa, VIMN
CHANNEL: HOLIDAY OR SPECIAL EVENT SPOT
59) GOLD Fall, Paramount Channel Spain, VIMN
IN-HOUSE PROGRAM CAMPAIGN
60) GOLD The Comedy Central Roast of Rob Lowe, Comedy Central
61) SILVER Friends in 2016, Viacom18 Media PVT LTD, Comedy Central India
CLIP-BASED COMEDY PROMO
62) GOLD Troy & Abed, Viacom18 Media PVT LTD, Comedy Central India
63) SILVER South Park 20th, Comedy Central UK
64) BRONZE Will Ferrell Season, Comedy Central UK
COMEDY PROMO
65) GOLD The Comedy Central Roast of Rob Lowe, Comedy Central
66) SILVER Hahahalloween Monsters_Comedy Central Spain, VIMN
ENTERTAINMENT PROGRAM CAMPAIGN
67) GOLD South Park, Comedy Central
68) BRONZE The Comedy Central Roast of Rob Lowe, Comedy Central
MADE FOR TELEVISION MOVIE TRAILER
69) SILVER Legends of the Hidden Temple, Tiny Hero, Nickelodeon
70) BRONZE East Rider Revers Paramount Channel Italy, VIMN
THEATRICAL FILM SHOWN ON TELEVISION PROMO
71) SILVER Will Ferrell Season, Comedy Central UK
72) BRONZE Layer Cake, Comedy Central UK
THEATRICAL SHOWN ON TELEVISION CAMPAIGN
73) BRONZE Pulp Fiction, Comedy Central UK
CHILDREN – PROGRAM SPOT
74) GOLD Nicktoons Faces, Nickelodeon UK
75) BRONZE Crashletes, BPG/Nickelodeon
CHILDREN – CLIP-BASED PROGRAMMING SPOT
76) GOLD The Loud Song, Nickelodeon International
CHILDREN – PROMOTION USING MULTIPLE MEDIA
77) SILVER Nick Jr Carol-Oke, Nickelodeon UK
CHANNEL IMAGE PROMOTION
78) GOLD Nicktoons Faces, Nickelodeon UK
ON-AIR ILLUSTRATION
79) SILVER Il Padrino Gangster Idents, Paramount Channel Italy, VIMN
BRAND INTEGRATION PROMO
80) SILVER MTV Push Futures Live At Aloft Hotels, Viacom Velocity International
81) BRONZE Nickelodeon & Goosebumps, Viacom Velocity International
CONTENT FOR DIGITAL PROMOTION
82) GOLD The Comedy Central Roast of Rob Lowe, Comedy Central
CONSUMER OR TRADE PRINT AD – PROGRAM
83) BRONZE Not Safe With Nikki Glaser, Suggestive Print Ads, Comedy Central
ONLINE ADVERTISING – BANNERS/ SKYSCRAPERS/CONTEXTUAL
84) SILVER Not Safe With Nikki Glaser – Suggestive Digital Ads, Comedy Central
KEY ART POSTER – CAMPAIGN
85) GOLD Drunk History, El Lado Borroso De La Historia, Print, Comedy Central Latin America
OUT OF HOME AD
86) GOLD South Park 20: Shubert Alley, Comedy Central
87) SILVER Broad City Paint By Numbers, Comedy Central
88) BRONZE Time Traveling Bong – Giant Outdoor Bong, Comedy Central
OUT OF HOME AD CAMPAIGN
89) GOLD South Park, Comedy Central
PRESS KIT
90) SILVER Comedy Central Diary 2016, Viacom18 Media PVT LTD, VIMN
3-D PROMOTIONAL OR SALES KIT
91) GOLD VH1 Umbrella, Viacom18, VIMN
92) SILVER Comedy Central Umbrella, Viacom18, VIMN
93) BRONZE Comedy Central Annual Diary, Viacom18, VIMN
COMEDY PROGRAM PROMOTION CAMPAIGN
94) GOLD The Roast of Rob Lowe – Campaign, Comedy Central
95) SILVER South Park, Comedy Central
96) BRONZE Fundacion Comedy Central – Comedy Central Latin America
STUNT PROMOTION PACKAGE
97) SILVER South Park, Comedy Central
TOTAL PACKAGE CHANNEL IMAGE – ON-AIR ONLY (ART DIRECTION & DESIGN)
98) GOLD Rishtey Cineplex Channel Branding, Viacom18, VIMN
TOTAL PACKAGE PROGRAM (ART DIRECTION & DESIGN)
99) SILVER The Comedy Central Roast of Rob Lowe, Comedy Central
BEST USE OF MUSIC
100) GOLD Comedy Central Roast of Rob Lowe, Comedy Central
BEST EXPERIENTIAL OR STUNT PROMOTION FOR A CONSUMER EVENT
101) BRONZE Broad City S3 Paint By Numbers, Comedy Central
VIRTUAL REALITY OR 360 CAMERA IMPLEMENTATION
102) GOLD Another Period, Comedy Central
BEST WORK NEVER SEEN
103) SILVER MTV IDs POP KILL, Viacom Networks Brazil, VIMN