Viacom’s Consumer Insights From Around the Globe: August 2016

Welcome to the August issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month’s issue includes a look at global parents’ rising LGBT acceptance, an analysis of how global teens listen to music, and two infographics: one identifying the role of humor in the daily lives of global adults and another detailing the sources global kids use to watch TV and video content.

As always, please check out our insights blog, where you can find these stories and many more.

Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view. LGBT Acceptance Is on the Rise Among Global Parents Global parents’ views of the LGBT community are evolving — and entertainment has a powerful influence upon their attitudes, according to a new study. Read more » Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view. For Teens, Music Is Mobile and Context Is the New Genre MTV Knowing Youth recently analyzed a variety of research sources from around the world to summarize what’s happening at the intersection of teens, music and mobile usage. Read more » Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view. Make Life Funnier. Every Day. Everywhere. Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study. Read more » Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view. For Global Kids, Linear TV Is the #1 Source A new Nickelodeon Kids & Family GPS infographic reveals that global kids are most likely to use linear TV to watch TV and video content. Read more » Image may be NSFW. Clik here to view. Follow @VIMNInsights ©Viacom Inc. All Rights Reserved Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view.